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Computer Science Seminar Series Speaker |
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Danny Sullivan
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Editor in Chief, Search Engine Land
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October 21, 2011
11:00am-12:00pm
Donald Bren Hall 6011 |
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Title:
From Search 1.0 to Search 4.0
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Abstract:
When search engines first began, the focused on crawling web pages and "words on the page" ranking analysis. That system quickly failed, being far too easy to game. Search 2.0 gave us ranking where links were used as votes; Search 3.0, a third generational system, introduced blending vertical search results with web matches. Currently underway, the fourth generational trend of Search 4.0 taps into human signals, from social networks and personalization, to refine search results. How and why this evolution has unfolded.
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Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New !
Yorker and Newsweek and ABC's Nightline. Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines. Danny currently heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media's chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.
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